And I thought Amazon’s approach to online music distribution was radical!
It appears that Radiohead are making the most of being out-of-contract with Parlophone (EMI) by letting fans decide what they want to pay for their new album.
In Rainbows is out on the 10th of October, and is available for download at a buyer-defined price, or in a ‘print-on-demand’ box-set with the album on CD and 12″ vinyl, an extra enhanced CD, photographs and artwork, at a cost of £40.
It’s a very interesting approach to selling your new album. It’s not like Radiohead are an obscure band, and I doubt they’re short a few quid, but the slightly pricey box-set will be a must-buy for die-hard Radiohead fans and collectors, while the (potentially) cheap download version will help promote the band. I also expect that quite a few purchasers of the download version will go on to buy the box set.
From Boing Boing: Radiohead lets fans pick price for new album:
“[...] the box set (Glorious thick 12″ vinyl! and “enhanced CD”) is $80, but the downloads are name-your-own-price.”
“This is major, and it’s such a slap in the record industry’s face. An unsigned superband, treating loyal fans and customers like loyal fans and customers instead of thieves — what a revolutionary concept.”
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